Bridal and Prom dress stores San Francisco Bay Area

Prom and Bridal Collections, Bay Area Bridal Store

Every woman wants to feel special on her big day, whether it is her prom or her wedding. She wants to feel like her dress is a reflection of her personality. She may gravitate towards a more sleek style or maybe she’s always wanted to feel like a princess in a ball gown. Whatever the case may be, Flares  Bridal +formal in Walnut Creek can fit her needs.

There are a few dress stores in the Bay Area, but none like Flares. If shopping for a prom or formal dress, you are welcome to walk in, where you will be greeted by a friendly sales associate. Flares will make sure to find a dress that fits your style and budget. You are welcome to try on any of the available sample dresses in the store and, upon selection, a dress will be custom-ordered in your size. We would ask that you come in for a fitting and if you needed any alterations, we have an excellent team of in-house seamstresses at your service. We also guarantee that we will not sell the prom dress you’ve chosen to another person for the same event. If shopping for a bridesmaids dress or bridal gown, we ask that you make an appointment ahead of time. We are even able to schedule bridal appointments! This way, we are able to give you the personal attention you deserve and help walk you through the selection process, one step at a time. We also understand that choosing a bridal gown is a momentous occasion in any woman’s life, so we offer comfortable seating for friends and family near our bridal fitting rooms. As with choosing a prom or formal gown, we want to make sure the dress you choose is something you feel beautiful in. The perfect dress compliments the woman who’s in it. As with prom and formal gowns, we custom-order bridal gowns and set up a series of fittings. The dress will fit your body perfectly. This entire process is what makes Flares unique. We pride ourselves in being a family-owned and operated small business. Unlike large chain stores, we provide personalized service and ensure dress shopping is an unforgettable experience. Flares is the premier destination for bridal and formal dresses.

Flares is a small business, but that does not mean it has a small selection. Flares carries the top names in bridal fashion, including Allure Bridal ,Pronovias Bridal Gowns, Essense of Australia, Marisa bridal, Stella Yrok, Winnie Couture, Martina Liana, Paloma Blanca Wtoo by Watters and Kitty Chen. We also carry the top designers in formal dress fashion: Sherri Hill, La Femme, Jovani, Tony Bowls, Alyce Designs, Scala Prom, Night Moves by Allure, Faviana, and Blush Prom. We offer many different colors and styles. Many brides love the soft lines and feminine silhouettes of the Allure Bridal collection, while many others are looking for the bold designs and colors of the Essence of Australia Collection. The Watters Collection is ethereal and dream-like and the Pronovia collection features structured lines and rich fabrics. In prom and formal fashion this year, Jovani is embracing the two-piece trend and featuring many figure-hugging pieces with intricate beading. Madison James features heavy embroidery over sheer organza, which creates a dramatic effect. Sherri Hill’s collection incorporates many of this year’s daring fashion trends, like tasteful cutouts and bright prints. At Flares, there is a dress for every woman’s unique taste.

Flares provides the ultimate shopping experience, due to our personalized service and unique selection of dresses. We can help every woman find her perfect dress. When in doubt, Flares Formal and Bridal is the place to go.


We Are Hiring Bridal Consultants


We are a team on a journey and looking to hire the perfect candidate to fill a bridal consultant position. If you want to work with us check out the job description below and please email us your resume to :

Bridal consultant Job description:

 A bridal consultant works hand in hand with Brides to be or formal customers and their families, so she can guide them in their style selections while keeping focus on personal and company sales goals.

The position entails:

•     To develop the Boutique turnover, enforce our client’s loyalty by providing a customized personal attention and service.

•     Ensure the correct running of the Boutique (Sales and Post-Sales).

•     Managing and follow-up of orders.

•     Caring of the client during the whole buying and post-sale process (sale, fittings, steaming a gown etc. until the delivery of the gown).

•    Participate and assist with organizing in-store events, bridal shows and promotions.

  • Unpacking an order, pricing merchandise, informing customers about the arrival of their order…

•    Ability to adapt to the fast paced and constantly changing bridal environment.

•    Upholding all store policies and procedures.

  • Participate in the Social Media photo taking and posting as part of marketing the products and services we sell.


  •  Knowledge of social media and the use of it to market the company.
  • Ability to multitask.
  • Basic computer skills and knowledge.
  • Team player with a strong work ethic.
  • Availability to work on the weekends.



La Femme Prom dresses

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Prom dresses at Flares Bridal are attractive and unique! We have a huge collection of designer prom dresses that can make an impression on others. We offer a wide array of designer prom dresses and wedding gowns . Our stunning designer prom dress stores are a blend of gowns from international designers. Our 2013 prom dresses are always shown in many prom fashion magazines including prom dresses made by famous designers: Faviana, Sherri Hill, Jovani, Flirt by Maggie Sottero, La Femme, Night Moves By Allure, Terani and many more .

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Tips when browsing San Francisco Prom dress stores for a 2016 prom dress


The prom is a moment in every teenage girl’s life that marks a lasting memory and impression in her mind all through her life. Proms are unique and outstanding and because of that, an ideal and special dress is necessary, especially for girls.

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Considerations in choosing a formal dress


If there is an upcoming formal event that you might have to attend then your mind must be repeatedly playing the most common question in the case, “What am I going to wear?” If we come to think about it, we have plenty of choices such as formal cocktail dresses, gowns, backless dresses and much more to pick a dress from, which actually comes as an advantage as well as disadvantage for us. It is an advantage because then we have many options to choose from a formal dress store an disadvantage because then we only end up more confused with the varieties available.

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Double Event for the 1st time: Sample Sale up to 70% off + Nicole Miller Trunk Show


For the 1st time ever Flares bridal+formal will be holding a double event:

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How to Look for Discount Bridesmaids Dresses


If you are looking for discount bridesmaids dresses, then the first place to look in are the local bridal stores. Due to changing fashion trends and differing requirements every season, every bridal store often cleans out old stocks in order to make room for new stock of dresses.

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Choosing a wedding dress.

D1950_alt3_detailAmongst all your wedding purchases, your wedding dress is probably the most important. The process of purchasing a wedding dress can be quite an experience for most brides. So, here are some tips to help you choose your wedding dress with ease:

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Are all bridesmaids dresses boring?


Who said all # bridesmaids dresses are ugly and boring?
In fact there is couple #bridesmaids designers who have been making very trendy and fashion forward #bridesmaids  dresses. Two of my favorite designers are Sorella Vita: and Jim Hjelm occaion:
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Wedding dresses colors: should a wedding dress be white

Today’s brides are very creative when it comes to selecting their wedding dress. We see more and more brides every day who are looking to be anything but the traditional bride. Among st 100  wedding dress we sell we may sell one in white and the rest in Ivory, champagne and blush. Believe it or not blush color wedding dresses has been one of the hottest trends in the bridal industry. While a white wedding dress may wash out a bride who has a very fair skin a champagne or blush wedding dress may look stunning and compliment the hair and skin color of so many brides. Let’s not forget that the darker color it it the richer the dress may look. If you take the exact same wedding dress in a white and in an ivory and put them side by side you will be surprised what difference the color makes.


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